ABOUT THE BRAND
Oahu Surf Tribe, a premier surfing school nestled in the heart of Oahu, is not just a place to learn the art of riding the waves, but a passionate community that thrives on spreading the love for this exhilarating sport. With a mission to inspire individuals to embrace the surf and join their tribe, Oahu Surf Tribe not only imparts expert surfing knowledge but also fosters a deep sense of belonging and connection to the ocean. Their tagline, "Embrace the Surf, Embrace the Tribe," encapsulates their ethos of not just teaching surfing, but encouraging people to live a life filled with adventure, camaraderie, and the joy of riding the waves. Joining Oahu Surf Tribe isn't just about learning to surf; it's about embarking on a thrilling journey of self-discovery while nurturing a profound appreciation for the ocean's beauty.
LOGO RATIONALE
The thought process behind the creation of the logomark started from the brand name itself, Having followed several mood boards, the name "Oahu Surf Tribe" was broken down into "Oahu"(initial letter O), "Surf"(surfboard) and “Tribe”(community). These three elements were then creatively combined to create a bold icon that is both minimal and useful as the brand's logomark.
TYPOGRAPHY
We chose the Formula 1 typeface for our branding to encapsulate the essence of our identity. The bold and modern design of the Formula 1 font reflects our brave and confident approach to both surfing and life. Just as the Formula 1 font is sleek, energetic, and dynamic, so is our surfing experience. It's a reflection of our adventurous spirit, engaging not only in the thrill of riding waves but also in the excitement of embracing life's challenges. This choice boldly declares our passion for adventure and our commitment to fostering a community of individuals who share the same spirit. And it not only compliments the Logo & the Brand but also the lifestyle of people in our community, creating a branding that's not just loud but also resonates with the heart of every adventure seeker.
